IPO Watch: JUST Vegan Egg Company

New Egg

Eat Just, Inc. (known as JUST) may soon go public, according to CEO Josh Tetrick. This week, Tetrick explained to Reuters that while he initially thought COVID-19 would put the brakes on plans to go public, shifting consumer purchasing habits and the company’s rapid growth during the pandemic proved otherwise. “It makes it more likely we’ll go public sooner,” Tetrick said.

“The target to hit operating profitability is some time before the end of 2021. Once we hit operating profitability, then I’ll really begin considering an IPO with my team and with my board and with some of our major shareholders.”

JUST Egg has already sold the vegan equivalent of 50 million chicken eggs. Earlier this year, the company launched a folded egg omelet format of JUST Egg sold in the freezer aisle, which is now a best seller at a top-five grocery store in the United States.

What is JUST Egg?

It’s a plant-based egg alternative made with mung beans. Made entirely from plants, JUST contains clean, sustainable protein, and cooks and tastes like eggs. It is cholesterol-free, egg-free, dairy-free, kosher and non-GMO.

A Stock Ready to Soar?

Maybe.

Another plant-based brand that found success in going public is Beyond Meat—maker of the Beyond Burger. Shares have soared from the $25 offering price to around $125 today.

Keep an eye out for the JUST IPO, in 2021. This ‘egg’ could really hatch.

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